Client: Gymshark
Location: Miami
Task: Create a high-impact pop up that combined the high-perofrmance of Gymshark with the Bratz attitude and aesthetic around the idea that women shouldn’t have to choose between strength and femininity.
Outcome: We turned a traditional gym into a brattified world for lifiting, photos, and glam. Complete with custom workout zones, grip challenges, customization moments, retail, and an e.l.f .touch up station it was a place to celebrate, workout and flex.
Role: Senior Account Manager
