Client: Instagram
Location: Atlanta, Miami, New York City
Task: Creator Lab is a dedicated education hub, providing tips from creators on how to explore creativity and grow on Instagram. Creator Lab Live is an extension of the program, bringing creators together in-person and virtually to foster deeper engagement and connection among this community. We were tasked with creating three events across the East Coast to bring local creators for educational sessions with a side of fun that encompassed swag, photo booths, and a DJ backed happy hour.
Outcome: We hosted three events that told a cohesive brand story across the cities while also incorporating local elements through catering and swag.
Role: Account Manager
Creator Lab 2023 Sizzle Reel
