Client: Netflix
Location: NYC and Toronto
Task and Outcome: Partner with Netflix for the return of hit series, Wednesday. We created experiences across the US and Canada that inspired fans to embrace their inner outcast, capture and share content, and ultimately drive viewership. In addition, we were tapped to create the global marketing playbook for teams to activate the title in the UK, Australia, Italy, Korea, and beyond. Key events included The Graveyard Gala hosted by Netflix and Spotify offering fans a sneak peak at the new Lady Gaga song, the FanExpo Canada, and a fan screening at The Paris theater featuring surprise cast appearance.
Role: Sr. Account Manager
Photos by Marissa Joy