Client: The New York Times
Location: NYC
Task: Expanding upon the reporting and popularity of its ‘NYT Well’ desk, The New York Times wanted to launch a consumer-facing festival centered around wellness.
Outcome: Hosted at The Duggal Greenhouse in the Brooklyn Navy Yard we designed a festival that brought the Well desk to life. From sustainable decor and design elements, wellness-centric touch points, sponsor activations, and vibrant spaces serving as a backdrop for inspiring celebrity-led programming.
Role: Senior Account Manager
Photos by Dorothy Hong